http://toddallen.org/articles_controller.rb/tag?tag=marketing en-us 40 Ramblings on mobile and early stage companies. <img src="/files/confusion.jpg"><br/><br/> Here at VOCEL we are in the process of launching the latest version of our platform, and for the first time we are targeting non-operator customers. It's been really interesting (read: Challenging) trying to shift our pitch from a very mobile-savvy story to one that resonates with people from the "normal" world. <br/><br/> As an engineer turned marketing/sales I've found that my first shot at explaining *anything* always winds up confusing and too detailed. Several iterations later I've got it down... if I'm lucky. <br/><br/> <a href="http://venturehacks.com/articles/incoherent-to-high-concept">This post</a> pretty much starts off the way I'd say something at first! Good info on why you need to keep it simple. -T Thu, 22 May 2008 20:04:00 -0400 urn:uuid:b53f49d2-9d64-4f59-8cf1-3bbecda388b8 todd http://toddallen.org/articles/2008/05/22/fix-your-pitch-advice-i-need-to-take startups pitch marketing