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    <title>Todd Allen on Technology</title>
    <link>http://toddallen.org/</link>
    <language>en-us</language>
    <ttl>40</ttl>
    <description>Ramblings on mobile and early stage companies.</description>
    <item>
      <title>Fix Your Pitch.. Advice I need to take.</title>
      <description>&lt;img src="/files/confusion.jpg"&gt;&lt;br/&gt;&lt;br/&gt;

Here at VOCEL we are in the process of launching the latest version of our platform, and for the first time we are targeting non-operator customers.  It's been really interesting (read: Challenging) trying to shift our pitch from a very mobile-savvy story to one that resonates with people from the "normal" world.  
&lt;br/&gt;&lt;br/&gt;
As an engineer turned marketing/sales I've found that my first shot at explaining *anything* always winds up confusing and too detailed.  Several iterations later I've got it down... if I'm lucky.
&lt;br/&gt;&lt;br/&gt;
&lt;a href="http://venturehacks.com/articles/incoherent-to-high-concept"&gt;This post&lt;/a&gt; pretty much starts off the way I'd say something at first!  Good info on why you need to keep it simple.

-T</description>
      <pubDate>Thu, 22 May 2008 20:04:00 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:b53f49d2-9d64-4f59-8cf1-3bbecda388b8</guid>
      <author>todd</author>
      <link>http://toddallen.org/articles/2008/05/22/fix-your-pitch-advice-i-need-to-take</link>
      <category>startups</category>
      <category>pitch</category>
      <category>marketing</category>
      <enclosure type="image/jpeg" url="http://toddallen.org/files/confusion.jpg" length="34325"/>
    </item>
    <item>
      <title>TheFunded.com: Remember to have a social life...</title>
      <description>Apparently I'm not alone!&amp;nbsp; I'll take it.

&lt;a href="http://www.thefunded.com/funds/item/2427"&gt;TheFunded.com: Remember to have a social life...&lt;/a&gt; 

-T
&lt;p style="text-align: right; font-size: 8px"&gt;Blogged with &lt;a href="http://www.flock.com/blogged-with-flock" title="Flock" target="_new"&gt;Flock&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Sun, 16 Dec 2007 06:15:19 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:3754d919-6666-4a36-b72a-ac8960b07da3</guid>
      <author>todd</author>
      <link>http://toddallen.org/articles/2007/12/16/thefunded-com-remember-to-have-a-social-life</link>
    </item>
    <item>
      <title>This is Your Brain. TiYB when fundraising… « FoundRead</title>
      <description>For my non-startup friends, welcome to my life.&amp;nbsp; (Ps.. my life rocks)
&lt;br/&gt;&lt;br/&gt;

&lt;a href="http://foundread.com/2007/11/28/this-is-your-brain-tiyb-when-fundraising/"&gt;This is Your Brain. TiYB when fundraising… « FoundRead&lt;/a&gt; 
&lt;p style="text-align: right; font-size: 8px"&gt;Blogged with &lt;a href="http://www.flock.com/blogged-with-flock" title="Flock" target="_new"&gt;Flock&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Thu, 29 Nov 2007 02:50:40 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:5171bbe7-e0a9-46de-8653-d36f1e2ff73b</guid>
      <author>todd</author>
      <link>http://toddallen.org/articles/2007/11/29/this-is-your-brain-tiyb-when-fundraising%E2%80%A6-%C2%AB-foundread</link>
    </item>
    <item>
      <title>Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » I Want My Slice of the Pie: A look at startups and ad spending</title>
      <description>A great article if you are in/thinking about an advertising based startup.

&lt;a href="http://www.darrenherman.com/2007/11/25/i-want-my-slice-of-the-pie-a-look-at-startups-and-ad-spending/"&gt;Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » I Want My Slice of the Pie: A look at startups and ad spending&lt;/a&gt; 
&lt;p style="text-align: right; font-size: 8px"&gt;Blogged with &lt;a href="http://www.flock.com/blogged-with-flock" title="Flock" target="_new"&gt;Flock&lt;/a&gt;&lt;/p&gt;&lt;!-- technorati tags begin --&gt;&lt;p style="font-size:10px;text-align:right;"&gt;Tags: &lt;a href="http://technorati.com/tag/startups" rel="tag"&gt;startups&lt;/a&gt;, &lt;a href="http://technorati.com/tag/advertising" rel="tag"&gt;advertising&lt;/a&gt;&lt;/p&gt;&lt;!-- technorati tags end --&gt;</description>
      <pubDate>Sun, 25 Nov 2007 19:08:04 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:1ca2b393-ad50-4f53-8ee8-9acb953646c1</guid>
      <author>todd</author>
      <link>http://toddallen.org/articles/2007/11/25/darren-herman-marketing-advertising-media-and-technology-blog-%C2%BB-blog-archive-%C2%BB-i-want-my-slice-of-the-pie-a-look-at-startups-and-ad-spending</link>
    </item>
    <item>
      <title>EarthLink: No More Money for Helio « GigaOM</title>
      <description>&lt;blockquote cite="http://gigaom.com/2007/10/26/earthlink-no-more-money-for-helio/"&gt;&lt;a href="http://www.helio.com/page?p=join&amp;amp;" title="Helio"&gt;&lt;img alt="Helio" src="http://www.helio.com/images/nav/mainnav_logo.gif" border="0" /&gt;&lt;/a&gt;
&lt;br/&gt;&lt;br/&gt;
Well, If you are a Helio customer, you might want to get ready.&amp;nbsp; Things are going to get hairy.
&lt;br/&gt;&lt;br/&gt;
"EarthLink will not be required to participate in future funding rounds [in Helio], and will retain a meaningful ownership stake. The definitive amended joint venture agreements are expected to be finalized in the near future."
&lt;br/&gt;&lt;br/&gt;
If Earthlink is out, and the company burned 92.3 million on 51.7 in revenues in the last quarter including a 30 million dollar loan from Earthlink.... well, they might want to get on it.&amp;nbsp;
&lt;br/&gt;&lt;br/&gt;
 SK Telecom agreed to "up to" 270MM more, likely giving them 6-9 months runway without a significant change.&amp;nbsp;
&lt;br/&gt;&lt;br/&gt;
 I'm not a fan of MVNO's in general, but good luck anyways.&lt;br/&gt;&lt;br/&gt;
&lt;/blockquote&gt;&lt;cite cite="http://gigaom.com/2007/10/26/earthlink-no-more-money-for-helio/"&gt;&lt;a href="http://gigaom.com/2007/10/26/earthlink-no-more-money-for-helio/"&gt;EarthLink: No More Money for Helio « GigaOM&lt;/a&gt;&lt;/cite&gt;
&lt;p style="text-align: right; font-size: 8px"&gt;Blogged with &lt;a href="http://www.flock.com/blogged-with-flock" title="Flock" target="_new"&gt;Flock&lt;/a&gt;&lt;/p&gt;&lt;!-- technorati tags begin --&gt;&lt;p style="font-size:10px;text-align:right;"&gt;Tags: &lt;a href="http://technorati.com/tag/helio" rel="tag"&gt;helio&lt;/a&gt;, &lt;a href="http://technorati.com/tag/earthlink" rel="tag"&gt;earthlink&lt;/a&gt;&lt;/p&gt;&lt;!-- technorati tags end --&gt;</description>
      <pubDate>Sat, 27 Oct 2007 14:53:00 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:55e6b378-0261-4dab-9621-8132fb5150fa</guid>
      <author>todd</author>
      <link>http://toddallen.org/articles/2007/10/27/earthlink-no-more-money-for-helio-%C2%AB-gigaom</link>
    </item>
    <item>
      <title>Up at CTIA, San Francisco</title>
      <description>&lt;a href="http://www.ctia.org/" title="WIRELESS I.T. &amp;amp; Entertainment 2007 - Click For Show Coverage"&gt;&lt;img alt="WIRELESS I.T. &amp;amp; Entertainment 2007 - Click For Show Coverage" src="http://files.ctia.org/img/ctia_org_v2007/hpg/temp_img/wit07showcoverage.jpg" border="0" /&gt;&lt;/a&gt;
&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;
Aah CTIA.&amp;nbsp; This place always cracks me up.
&lt;br/&gt;&lt;br/&gt;
Last year, I attended a party thrown by Motricity (where I worked for many years) and BET.&amp;nbsp; That was pretty funny, since it's run by a group that can't even be considered moderately hip, let alone urban.&amp;nbsp; The fact that the lineup included Busta Rhymes and the Three Six Mafia, made it HYSTERICAL.
&lt;br/&gt;&lt;br/&gt;
Now, that may have been a special breed of funny since it was my friends; however CTIA is always an interesting mix of media companies and geeks.&amp;nbsp; Tonight I may be attending the Universal Music Group party, where apparently Nelly will be in tha house.&amp;nbsp; Tomorrow, the Nokia/DefJam party.&amp;nbsp; 
&lt;br/&gt;&lt;br/&gt;
As usual, I expect there to be an overflow of news announcements and I'll be posting whatever I find interesting.&amp;nbsp; I'll probably post some pictures as well if I bump into any rappers, or quirky CEO's.
&lt;br/&gt;&lt;br/&gt;
-T
 &lt;p style="text-align: right; font-size: 8px"&gt;Blogged with &lt;a href="http://www.flock.com/blogged-with-flock" title="Flock" target="_new"&gt;Flock&lt;/a&gt;&lt;/p&gt;&lt;!-- technorati tags begin --&gt;&lt;p style="font-size:10px;text-align:right;"&gt;Tags: &lt;a href="http://technorati.com/tag/CTIA" rel="tag"&gt;CTIA&lt;/a&gt;, &lt;a href="http://technorati.com/tag/Motricity" rel="tag"&gt;Motricity&lt;/a&gt;, &lt;a href="http://technorati.com/tag/%20%22Busta%20Rhymes" rel="tag"&gt; "Busta Rhymes&lt;/a&gt;&lt;/p&gt;&lt;!-- technorati tags end --&gt;</description>
      <pubDate>Tue, 23 Oct 2007 02:04:51 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:48aaeae4-7932-4733-a12d-a4742b90fe16</guid>
      <author>todd</author>
      <link>http://toddallen.org/articles/2007/10/23/up-at-ctia-san-francisco</link>
    </item>
    <item>
      <title>San Diego Wildfires, Amazing.</title>
      <description>&lt;a href="http://www.fox6.com/news/local/story.aspx?content_id=25e2540e-c91f-4ee5-a133-436456214c3c" title=""&gt;&lt;img alt="" src="http://www.fox6.com/media/news/8/b/c/8bc0c144-9693-4e0e-adc3-76f929aef33e/Story.jpg" border="0" /&gt;&lt;/a&gt;
&lt;br/&gt;&lt;br/&gt;

I'm up in San Francisco now, but obviously tracking the wildfires.&amp;nbsp; Most of my friends and co-workers have been evacuated, and several of their homes are in serious danger.&amp;nbsp; 
&lt;br/&gt;&lt;br/&gt;

The last I checked the flames were about 3 miles from my office as well.&amp;nbsp; The distance these fires have moved in 24 hours is nothing short of amazing.

&lt;br/&gt;&lt;br/&gt;
My thoughts are with everyone.&amp;nbsp; Please stay safe.

&lt;br/&gt;&lt;br/&gt;
&lt;a href="http://maps.google.com/maps/ms?msa=0&amp;amp;msid=114250687465160386813.00043d08ac31fe3357571"&gt; Here is a link&lt;/a&gt; to a Google mashup showing the area.
&lt;p style="text-align: right; font-size: 8px"&gt;Blogged with &lt;a href="http://www.flock.com/blogged-with-flock" title="Flock" target="_new"&gt;Flock&lt;/a&gt;&lt;/p&gt;&lt;!-- technorati tags begin --&gt;&lt;p style="font-size:10px;text-align:right;"&gt;Tags: &lt;a href="http://technorati.com/tag/SanDiego" rel="tag"&gt;SanDiego&lt;/a&gt;, &lt;a href="http://technorati.com/tag/%20wildfires" rel="tag"&gt; wildfires&lt;/a&gt;&lt;/p&gt;&lt;!-- technorati tags end --&gt;</description>
      <pubDate>Mon, 22 Oct 2007 21:41:00 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:d7d58666-52ed-47f9-8ca1-71a20d778626</guid>
      <author>todd</author>
      <link>http://toddallen.org/articles/2007/10/22/san-diego-wildfires-amazing</link>
      <category>San</category>
      <category>Diego</category>
      <category>Wildfires</category>
    </item>
    <item>
      <title>10 Pragmatic Steps To Raising Venture Capital</title>
      <description>A quote fromthe article.

"As a former VC I am often asked by entrepreneurs “I am having trouble raising money, can you please give me some advice on how to improve my chances?”  Beyond having a start-up that is obviously the next Google, there is no easy way to raise VC money, especially if you are a first time entrepreneur with few, if any, VC contacts.  The harsh reality is that you face an uphill battle to get a meeting, let alone a term sheet, but the good news is that by taking a pragmatic approach to getting your foot in the door you can greatly improve your chances."

Interesting article, click &lt;a href="http://10 Pragmatic Steps To Raising Venture Capital"&gt;here&lt;/a&gt; for the full post.</description>
      <pubDate>Thu, 12 Jul 2007 19:52:00 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:9d83f2c1-97f4-469c-99bb-b37612cf3e0a</guid>
      <author>todd</author>
      <link>http://toddallen.org/articles/2007/07/12/10-pragmatic-steps-to-raising-venture-capital</link>
      <category>VC</category>
      <category>fundraising</category>
    </item>
    <item>
      <title>Why not to do a startup.</title>
      <description>I'm mostly just joining the crowd here, but Marc Andreessen has been on a roll blogging lately.  This latest one is a great description of playing the startup game.

Still, it's addicting.

http://blog.pmarca.com/2007/06/the_pmarca_guid_1.html</description>
      <pubDate>Tue, 19 Jun 2007 01:57:22 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:c98064e9-f911-47cf-955b-bfc0f25a2a09</guid>
      <author>todd</author>
      <link>http://toddallen.org/articles/2007/06/19/why-not-to-do-a-startup</link>
    </item>
    <item>
      <title>Great TED Video</title>
      <description>&lt;!--cut and paste--&gt;&lt;object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" width="432" height="285" id="VE_Player" align="middle"&gt;&lt;param name="movie" value="http://static.videoegg.com/ted/flash/loader.swf"&gt;&lt;PARAM NAME="FlashVars" VALUE="bgColor=FFFFFF&amp;file=http://static.videoegg.com/ted/movies/JUANENRIQUEZ-2003_high.flv&amp;autoPlay=false&amp;fullscreenURL=http://static.videoegg.com/ted/flash/fullscreen.html&amp;forcePlay=false&amp;logo=&amp;allowFullscreen=true"&gt;&lt;param name="quality" value="high"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;param name="bgcolor" value="#FFFFFF"&gt;&lt;param name="scale" value="noscale"&gt;&lt;param name="wmode" value="window"&gt;&lt;embed src="http://static.videoegg.com/ted/flash/loader.swf" FlashVars="bgColor=FFFFFF&amp;file=http://static.videoegg.com/ted/movies/JUANENRIQUEZ-2003_high.flv&amp;autoPlay=false&amp;fullscreenURL=http://static.videoegg.com/ted/flash/fullscreen.html&amp;forcePlay=false&amp;logo=&amp;allowFullscreen=true" quality="high" allowScriptAccess="always" bgcolor="#FFFFFF" scale="noscale" wmode="window" width="432" height="285" name="VE_Player" align="middle" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/object&gt;

&lt;br/&gt;&lt;br/&gt;

If you have some extra time, this site is a goldmine of interesting ideas.  Stick with it even if you aren't very science minded.</description>
      <pubDate>Wed, 06 Jun 2007 14:50:00 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:169f3ef8-35e1-4995-a88d-0a4a1fcab2c8</guid>
      <author>todd</author>
      <link>http://toddallen.org/articles/2007/06/06/great-ted-video</link>
      <category>TED</category>
      <category>science</category>
      <category>San</category>
      <category>Diego</category>
      <category>genomics</category>
    </item>
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